From someone that worked there, students go for one of two reasons. The 1st is, it's their only choice because their parents made it for them. It's a sheltered protective bubble where they can continue to shield them from experiencing the outside world. The other is because they truly believe in the prosperity gospel and a place like ORU will help them towards that. In the charismatic, evangelical Christian world, church planting is a big deal. In the end it's nothing more than a Ponzi scheme and the pastors of these churches have figured out a way to profit off the word of God.
ORU has 1 academic program that is comparable in quality to anything TU, OU, or OSU have and that's the nursing program.