It’s on a Wednesday night and is the first of a series of concerts. If successful the series will generate net profits which will exceed total net football game day revenue minus the suites. More than doubling our money. One way or another, football is going to pull its weight at the gate and not depend on a TV check that could evaporate tomorrow.
I told you big things were ahead. What I meant by that was the game day and concessions improvements, this concert series and much much more to come.
There’s a playbook being run, it’s on a timeline and they deserve the respect of announcing it without me blowing it up here.
It will take time. There are obstacles and perils and unknowns ahead that could change the outcomes. But TU fully intends to pursue the goals each of you has been clamoring for - some of you for decades.