This would be a worthwhile promo with the help of corporate sponsors:
Collect contact info (e mail, home address, phone numbers, employer, etc...) from walk up sales and an online initiative for 1 free or discounted ticket to the next home game.
There are services that can data mine from credit card sales also for a buyer's contact info.
Since TU has such a tough time marketing (says a ton for our college of business and marketing program, huh?) it seems like the only way to really make an impact will be from organic networking and fan campaigns.