This is a complete mess. On the other hand, however, it’s going to play out in a more purely market-driven way than even professional sports.
I mean, in pro sports you have agents negotiating contracts, which may or may not reflect the actual value a particular player has to a team. So player X gets his contracted pay, whether or not he performs well or not.
With NIL, Fred’s Chevy dealership isn’t going to continue paying some kid who never lives up to his recruiting hype. It’s not like the kid is negotiating a contract through an agent….at least not yet anyway.
This was a completely avoidable mess. But I’m beginning to think the NCAA allowed this on purpose, for the reason of creating chaos.