There isn’t anybody out there with any true financial value, though Georgia State may be a sleeping giant kinda like UCF was a part time school for future Hilton night managers and without a football program 30 years ago.
Whether Idaho re-promoted itself, New Mexico State joined, or we added Coastal, the dollar values in terms of what it’s worth to the networks is roughly the same no matter who you add.
However, the brand value of the add, and therefore the brand value of the conference could be increased. So programs with national followings or national recognition do have an upside. So Army and Liberty do add a little bit whereas Arkansas State despite its facilities and track record the last ten years really doesn’t. Army has a tradition and cachet to it. And don’t underestimate the influence of administrators, athletic officials, donors and their wives wanting a couple of paid visits to NYC per year and at least one just before Xmas.
The key factor in deciding is probably looking deeper at actual and projected capital outlays and the availability of financing for that, as well as ease of transportation both air and highway. Nobody on here thought UTSA was credible 5 years ago until you were looking at what they were willing to spend after the start up project found its footing. So if there’s a school like that out there lurking, a Kennesaw State maybe, you start to examine the advisability of that.