Well how about this...going independent means no TV contract, no guaranteed broadcasts or streaming services so if you don't live in or near Tulsa there's no seeing your team play, only following scores. We aren't BYU so no outlet outside of a local station is going to pay for that (despite the fact that Tulsa is one of the highest rated college football markets in the country. People will watch TU on TV, just not get off their asses to go to a game).
And the bowl games are at a minimum a break even proposition...plus the exposure...plus the added applications from HS seniors. At the end of the day being in a conference where games are televised or streamed and the team and school are showcased is a positive for TU in general.
Ideally Aresco can poach Boise St, Colorado St. Air Force and an east coast side. His statement this morning was fantastic. He has a plan...unlike Bowlsby or the PAC12 who both seemed caught off guard by everything that has happened the last 2 months.