March Madness Daily: How Much is an NCAA Tournament Win Worth?
The NCAA uses a unit system to calculate certain aspects of its annual distributions. Units are earned for each March Madness game played.
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"This year’s units carry a $337,141 annual value, according to the NCAA. That number changes each year, typically increasing by about 3% annually. The current year’s value will be applied to units earned by conferences over the previous six tournaments."
"Since units are paid out in annual distributions over a rolling six-year period, each one earned during the 2021 tournament will be worth a total of at least $1.68 million for the recipient conferences by the time it is fully paid out in 2027. While the NCAA encourages conferences to share this money equally among member schools, it isn’t required."
This was for last year.