I would like to know as well. The Boys of Oklahoma put over $5M directly into the pockets of OSU’s NIL. Why couldn’t TU do something like that ?
Well, the venue is larger. Second, the promoters and performers took financial positions less favorable than rock acts on a profit tour. Bands like Cross Canadian Ragweed don’t have the corporate entanglements you have with other touring acts. It’s also a lot easier to get a local act with a cult following to fill up a stadium than divert a nationally known touring act to a midsize town with a historic venue that is barely wide enough to accommodate modern touring stages and has construction access issues. That’s stopped a few folks from using Skelly over the years as I understand it.
So, for a band to be interested in playing at TU, first it needs to be touring pretty much independently and self financing and that universe is small. Second, the venue has to be available during a repositioning of the tour. It’s basically an extra show for them as the band moves equipment across the country from one large venue to the other. Third, the size of the venue has to net a yield that makes the stop worth it. In Tulsa, people just aren’t going to pay what most bands want to see in profit from a venue the size of Skelly. Acts that can muster that type of ticket price can play in larger venues and make much more.
There’s also the difference in how the events are structured. For legal reasons unimportant here, TU essentially rents the venue to the acts. They pay a flat fee and TU gives them a key. The acts pay for insurance, security, concessions, crowd management, etc.
OSU, again for reasons unimportant here, can structure the event to generate more income for them and their collective because they have additional resources to minimize risks. It’s essentially the same structure on paper but who takes on risk and who shares in profit can be dramatically different because their situation is different than TUs.
So it could happen again, but Motley Crue was here because it worked for them and they could make money from it, so they rented the building. We went along with it because we wanted to upgrade our student facilities to attract more students on the academic side. It isn’t the case where we went out and found an act to play our venue so we could make a profit off a cut of the ticket prices and give it to a select few athletes. Even if TU was willing to take on such risk for such a narrow goal, it really is outside what a small school should be doing in furtherance of its tax exempt education mission.