It’s not so much enrollment goals as retention goals at a certain tuition paid point, as I understand it. The reality is that for local students, the first students admitted and the last few admitted enjoy a TU education at a total price point that is less than OU and OSU. I have a colleague whose daughter was a Prez scholar admitted in the Fall of 2017. She got the full ride, but before TU would commit to that, they showed her what their projected aid would be if not a Pres Scholar and the amount OU was offering was going to lead to a significantly higher out of pocket expense for them compared to TU. This wasn’t need based aid. They live in Plano and the girl is smart but certainly not brilliant. Similarly, the last Kids admitted tend to get a better deal, or at least better value, than OU/OSU but for different reasons, as I understand it.
Where TU gets hurt is the middle of the pack students who get in, pay a significant out of pocket, then they are gone after two or three years. Some leave because they can’t hack the academics or mom/dad didn’t have the money anymore. Others leave for reasons we don’t quite know. We have been taking a hit on all those folks and that has started to effect the bottom line (along with lots of other small, fixable problems that Stead could/would not be troubled with).