There are 8 types of people that go to football games, in my humble opinion:
1. Students - Tulsa has few, and many of those are international or elite academics with little interest in football.
2. Alumni - Tulsa has few, and most of those move out of state
3. Bandwagon Fans - Tulsa has few. We get good, we fall off. We are not a big state school and we are not the only game within easy driving distance.
4. Football fans - People who want to go and watch football. Tulsa has a decent number of this type of fans in proportion to our overall fan base. Probably most of our fans are just football fans that becomes TU fans.
5. Social hour - Tulsa has few. Some events become the "it" place to be, to be seen, and to see people. I suspect most of the box sweets at Tulsa fall into this category, but otherwise not so much.
6. Groups/Promos - people lured in with groups or because of a promo. Tulsa does OK with groups given our fan base. Not sure on how effective promos are.
7. Just something to do - I would assume these people, coupled with the group/promo, make up most of the fans at a typical Driller game. Some interest in the game, little interest in the actual team, may leave not knowing who won or before the game is over. No idea how well Tulsa does in this regard.
8. Opposing fans, players families, and obligations - all lumped together because the attendance of these groups is likely similar for every school and is unlikely to be significantly changed by marketing, game day experience, or the product on the field. .
If we want to increase attendance those are the groups we can choose from. I'm sure people smarter than I can figure out how we market to the various groups and want they are looking for. When going to a TU game is seen as exclusive, exciting, or more people become fans - we can ride the success for several reasons before it start falling off. Its a snowball, we just have to start it rolling,
That's all.