.I also think there is the LeBron effect. People aren't as loyal to one team anymore. People run to the next big thing. Who would have thought the Cubs and Golden State would become popular? Unless TU has a guy on those Top 10 plays every night, why go? And only go if it doesn't conflict with the other flavor of the month on tv.
Cubs are not surprising... WGN made them a household name long ago... them and the braves could be watched in any city in the USA almost every day in ball season..
Look at how many fans they draw on the road...
As for TU... a return to fast break games with show time and 100 point scores would draw more fans but likely come up short at tourney time.