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Gary Barnett at Northwestern claimed early in his coaching tenure to have some psychology study on athletic performance that supported the idea that some colors lose more than others. He used it to justify with the regents the switch to black jerseys and metallic deep purple almost black helmets. The old folks on the board weren’t amused. It was very unique at the time and eye catching. It helped recruiting and that helped them win. I’m not sure the effect on the brain.Anyone remember the parody song from the 70’s or early 80’s “Mommas don’t let your babies grow up to wear purple”? In those days these two teams and Northwestern were 3 of the worst teams year after year and all wore purple.