The strategic direction for Tulsa is to be an R1 university and grow the size of the student population.
Be good at men's college basketball and be competitive in football. Eventually, this CFP thing will grow more prominent and open more doors for TU.
I don't think anyone knows how this whole thing shakes out. Quinn Ewers may leave Texas, not go to the NFL draft, and make 4M at Oregon next year. This is professional athletics. Stop calling it college. I even read that universities engage with private equity groups about buy-ins. This is sick.