Exactly. I’d love to know what the definition of innovative is that the OP is referencing? Mentioned UNC but they’re also almost having to quadruple their NIL commitment and that’s comparing apples to oranges when referencing TU. If anything I’d consider what TU is doing is innovative from a peer institution perspective. The next thing I would consider innovative would be to figure out some sort of money ball strategy as NIL is concerned and to me it seems like they’re doing that with grabbing high end FCS talent. Could this pay off? Maybe. maybe not but that’s double edged sword of innovation.