Yes. A lack of students willing to pay even for the actual cost of the experience plummets when you are out of the Top 100 and trending downward out of the Top 200.
The average student at TU now receives an aid package in excess of the cost of attendance. I don’t see how that is sustainable over time.
We are admitting hundreds of exceptional students. And many that are deserving. Unlike when you were in school, there appears to be a dramatically shrinking number of kids who are paying actual hard coinage in any meaningful amount. They are seeing better values elsewhere.
Our lack of vision and investment in what we are trying to accomplish I was discussing above plays out in many tangible ways but fewer students is one of them. At the law school, which is now amongst the worst in the nation by any measure, we are putting our emphasis on niche curriculum and legal charity training rather than a desperate need for training young lawyers with even basic skills to join local firms and service local businesses. And enrollment numbers have suffered. And so has the city as a result.
On the plus side, one of the kids who attends TU on one of several full and partial scholarships I endow recently wrote me a thank you note. They chose to attend TU because of the opportunity but they said in the letter what they like best about being a student at TU was the tailgates.
Something like that would not have been possible even 5 years ago. It gives you encouragement that type of affinity will lead to gifts 50 years from now. Something we’ve really never truly tried to cultivate in any meaningful sustained way.
Now we have to get that tailgate experience into something organic and self perpetuating, not a free beer and food line. And get demand up to the point we don’t have room for a Ferris wheel. Something that won’t be possible if we are playing Pittsburgh State in a lower level and losing. Then admissions will really take a hit.
I hope that day never comes.
In the meantime, we need to look in the mirror and realize there are several dozen schools you might perceive as beneath TU who aren’t and have been to the tourney or have invested in their programs in ways we won’t. High Point is a good example of that.