It’s significantly better than it was three years ago. TU is still not selective like it was up until around 1998. They now accept every one who applies who they believe will succeed. So when they publish a 45% acceptance rate, it’s not 90 to 100% of the people applying will succeed and they only take 45% of them. It means 55% of the people applying won’t succeed if they were admitted. That’s not a good look and something you have to turn around.
Similarly, you can accept 75% of the people who apply, as we did during the Levit era, and then get burdened with skyrocketing costs tutoring them through or stand by while they fail out in droves and the ratings people start asking questions. Also not a good look.
You don’t have to spend much time talking with faculty until they vent about the serious decline in the quality of students, particularly from Oklahoma and Texas. Even strong publics like the Edmond system aren’t preparing the kids.
Still, the free school for national merit semi finalists has proven to be an exceptionally effective marketing strategy. TU was down to barely a handful of national merit scholars per year several years ago and we will soon have a significant plurality of them in classrooms. Enough to cause noticeable gaps between them and their classmates. The days of making a 19 on your ACT and having a 3.25 in high school then making the Dean’s List at TU as a freshman appear to be over.
The overall under performance of athletics notwithstanding, it’s been a miracle over the past three years. At the time, I put the reputational damage of the Levit years at a cost of at least $30 million and at least 10 years to recover, if ever. It’s cost more than that but they are well ahead of schedule of turning it around which is a miracle in a business environment that measures success in 6 year blocks and decades.