When I was a kid I used to watch the GE ads that patiently explained how productivity made everyone better off. So even as prices rose, rising wages justified by increased productivity meant that the number of hours someone worked to buy the same products would fall.
The attached article by McKinsey & Co points out that the US still leads the world in productivity and increases in productivity, not Japan or Germany. Yet in the US in real terms, wages have not increased along with productivity. Wages in real terms have fallen slightly over the past decades.
We can offset this reduction in purchasing power by putting women to work, increasing the use of credit, pulling the equity out of our homes, etc. but eventually that runs out (anyone remember 2007?). Ultimately the fix has be to increase the share of productivity that goes to wage earners.
It's hard to imagine any company producing ads with the GE message of the mid 50's.
Productivity and future growth
The attached article by McKinsey & Co points out that the US still leads the world in productivity and increases in productivity, not Japan or Germany. Yet in the US in real terms, wages have not increased along with productivity. Wages in real terms have fallen slightly over the past decades.
We can offset this reduction in purchasing power by putting women to work, increasing the use of credit, pulling the equity out of our homes, etc. but eventually that runs out (anyone remember 2007?). Ultimately the fix has be to increase the share of productivity that goes to wage earners.
It's hard to imagine any company producing ads with the GE message of the mid 50's.
Productivity and future growth