Some interesting changes for 1170 AM, per a recent FCC filing.
Primary Call Sign Holder Exhibit
Griffin Licenses, L.L.C., is the licensee of KTSB(AM), Tulsa, Oklahoma
(FAC: 68329) and is the primary call sign holder and licensee of KOTV-DT, Tulsa, Oklahoma, (FAC: 35434). This call sign change is to request use of KOTV(AM), which is already in use by the licensee, therefore no consent form is required for the call sign change from KTSB to KOTV(AM).
Call letters matter for one major purpose. National ad buyers buy stations off a spreadsheet based on call letters. If you're changing formats and want to start fresh you flush your calls.
And you can bet on a format change coming here...
Primary Call Sign Holder Exhibit
Griffin Licenses, L.L.C., is the licensee of KTSB(AM), Tulsa, Oklahoma
(FAC: 68329) and is the primary call sign holder and licensee of KOTV-DT, Tulsa, Oklahoma, (FAC: 35434). This call sign change is to request use of KOTV(AM), which is already in use by the licensee, therefore no consent form is required for the call sign change from KTSB to KOTV(AM).
Call letters matter for one major purpose. National ad buyers buy stations off a spreadsheet based on call letters. If you're changing formats and want to start fresh you flush your calls.
And you can bet on a format change coming here...